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    Promote Diving Tourism in Sri Lanka 1. Introduction Sri Lanka is one of the most attractive tourist destinations in the world. The scenic environment, the beautiful beaches, and the ancient ruins attract tourists to this small Island. Inbound Tourism in Sri Lanka grows rapidly. The Sri Lankan tourism industry currently contributes between 11%-12% of Sri Lanka’s Gross Domestic Production (GDP) annually and contributes greatly to creating jobs in the country. United Nations World Tourism Organization (UNWTO) reported that 2.3 million tourists arrived in Sri Lanka in 2018 and 5% increase on its 2.1 million visitors in 2017. According to the stats published by Sri Lanka Tourism Development Authority nearly  2 million tourists visited in 2019.The highest revenue ever recorded is 4380.628 million US$ received in 2018.  1.1   Present Situation of World Tourism  The tourism industry directly contributes 3.6% of the world’s GDP. About 1 in every 12 jobs and 3% of the world employment is g
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   “The Beauty of Tourism Industry” – The most Top Ten Tourism destinations in the world.   Travel and Tourism is? Tourism as an industry develops with rapid technological progress. People from distinctive places and cultures can communicate with each other more without problems on the boat... because the world has become a village. The positive impact of tourism on the national economy includes the growth and development of various industries directly related to healthy tourism, such as transportation, housing, wildlife, art, and entertainment, thereby creating new jobs and overseas income. Products and Exchange, investment and payment of services. Although in general, the living standards of locals in popular tourist destinations have hardly improved, the increase in staple food prices due to tourists visiting these areas is a continuing feature.   "Traveling to and remaining in places outside their regular environment for not more than one consecutive yea
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 Importance of Sri Lanka's eco-tourism industry and its new business opportunities 1. Introduction The attitudinal change that has taken place in today's world towards the environment and its security is different from what it was a few decades ago. With the advent of the industrial age, society changed, focusing only on making money and not realizing the devastation or future consequences of the environment, but in the face of recent natural disasters around the world, society has focused on protecting the environment. There is strong opposition within society to all large and small businesses that make money by destroying the environment, and almost all of those businesses or products have been rejected. In such a conceptual change, many companies around the world have to be able to manufacture their products and services in an eco-friendly manner. This eco-friendly concept is widely accepted in every industry today. The tourism industry can be described as an industry that u
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